Our Goals

• Public Awareness – ECAN wants Americans who suffer with persistent heartburn to become aware of the possibility that their reflux can cause cancer and discuss with their physicians whether an upper endoscopy of the esophagus is appropriate.  We plan to coordinate a national public awareness campaign using broadcast and print media, messaging through partnerships with corporations and organizations as well as interactive, internet-based media and tools.
   
• Medical Community Awareness – ECAN wants primary caregivers to become aware of the dramatic increase in Esophageal Cancer among non-smoking patients and be aware of the link between heartburn and cancer when treating their patients.  We plan to offer Continuing Medical Education for medical professionals involved in primary care for patients, both in person and through the internet.
   
• Decision Maker Awareness – ECAN wants those who influence how federal research resources are spent to be more aware of the burgeoning problem Esophageal Cancer has become and the need to provide appropriate funding for research.