ECAN/Humphrey Bogart Estate Partnership News
Movie Trailer Features Stephen Bogart Sharing ECAN's Message
| Stephen Bogart on the set with ECAN
at Maryland Public Television.
ECAN has taken the first step toward creation of a national public awareness campaign to increase understanding about the link between heartburn and cancer. Stephen Bogart, son of film icons Humphrey Bogart and Lauren Bacall, came to Baltimore in October to shoot a movie trailer to share ECAN’s life-saving message Heartburn can Cause Cancer.
Screenings for Screenings
ECAN hopes to distribute this online, at movie theaters, film festivals and through broadcast outlets. The goal of the campaign is to encourage those at risk to be screened for Esophageal Cancer and its precursor, Barrett’s Esophagus.
The new movie premier took place at the Humphrey Bogart Film Festival in Key Largo, Florida in May 2013.
The Festival featured several of Bogart’s legendary performances along with the trailer produced through the Humphrey Bogart Estate’s partnership with ECAN.
ECAN hopes to be able to benefit from Humphrey Bogart’s popularity in months and years to come by expanding the reach of its awareness campaign with print, billboard and other media ads to share its life-saving message about the link between heartburn and cancer. The goal will be to include other popular stars and families affected by the disease as well.
ECAN Partners with Humphrey Bogart Estate April 2012
|The Humphrey Bogart Estate touted its partnership with ECAN in Times Square.|
The estate of legendary actor and cultural icon Humphrey Bogart, who lost his life to Esophageal Cancer, is joining forces with the Esophageal Cancer Action Network (ECAN) to spread awareness of the benefits of early detection. "We know that more and more lives are lost to this dreadful disease every year. But those lives could be saved with better public awareness and more early detection," said Stephen Bogart, son of the exceptional performer.
"ECAN has begun an impressive effort to put this little-known disease on the radar screen of at-risk people and their doctors. We want to help them have an even bigger impact," said Robbert de Klerk, co-managing partner of Bogart LLC, the entity through which the Humphrey Bogart Estate manages the legacy of Humphrey Bogart.
ECAN and Bogart LLC are developing plans for a nationwide public awareness campaign focused on raising awareness about the causes of the Esophageal Cancer and the need for early detection through screening. See the full news release.
The estate also donated a mounted piece of steel from the hull of the African Queen to ECAN's online auction. The boat was made famous by the 1951 blockbuster film by the same name starring Humphrey Bogart and Katharine Hepburn. It was restored for its centennial year in 2012 and the relic donated by the estate was removed during that process.